Call tracking, and why your business needs it

Businesses, marketing agencies, and SEO firms are familiar with tracking marketing and SEO campaigns through measuring clicks. This is easily done with Google Analytics and Adwords which can be configured into user specific reports fairly easily.

Tracking clicks from keywords is in other words relatively easy.

Businesses however, even in a web driven age do not rely on clicks alone for revenue. Many businesses still conduct business over the phone through taking telephone orders, as well as handling many other aspects of the business such as customer and client enquiries.

Identifying which ad source or organic search generates a phone call is just as important as identifying which ad source generates a click to the business.

This is where phone call tracking for business comes into play. Good call tracking software will be able to assign a keyword to both on and offline sources which through cross referencing will show which offline or online source generated the call.

It is also possible for the caller's use of the site to be tracked as they make their way through it, hopefully buying something in the process.

This provides marketers and SEOs a clear guide on which keywords are being used by customers and clients to find the business online and then to pick up the phone and call.

This information can be invaluable to a business as it allows marketers and SEO the chance to discover how good their campaigns are in respect of calls to the business. They can identify keyword ads and searches which are most likely to result in business, and invest in them. This slashes marketing costs as budgets are targeted to where they work, while money is saved by slashing ad marketing which fails to deliver.

It you would like learn more about call tracking, follow the link.